By RJ Williams When most exhibitors think of promotional products and trade shows, they think of using them for one reason - Using them to drive booth traffic. But I must let you in on a secret; most are overlooking one of the most powerful uses of promotional items, building customer loyalty
and appreciation through customer gifts. The bottom line is this Some of your budget must be used for customer retention.
It Costs 7 Times As Much To Get A New Customer As It Does To Retain An Old One
What do you think is the number one reason customers leave their current supplier? Price? Nope. Service? Nope. It is the feeling that their business is no longer appreciated.
Fortunately, the #1 use of promotional items is in fact - for customer gifts. These gifts foster goodwill and customer retention. Although there are a number of ways to show you appreciate your clients business, very few of them have the residual impact of re-usable gifts.
You seenot only do promotional customer gifts have the effect of the initial thank you, but also the product itself has staying power and reminds them of your appreciation over and over. Picture it like this. Your gift subconsciously says thank you every time it is used. That is the power of re-useable promotional
products.
A Lamb Amongst Wolves
Heres something to keep in mind. If you are at the show - odds are, so is your competition. And heres the real kicker Do you know who most of the new customers you picked up at the last couple of shows are? The unappreciated ex-clients of your competition!
Nothing beats trade shows for meeting clients and prospects face to face. But consider
this; your competition has the same advantage. Listen, Im not kidding around, it is imperative you let your customers know you appreciate them or our competitors will. RJ Williams, is the owner of Poor Richards Promos. Our goal is to help educate exhibitors and give them the tools to maximize their trade show results.
poorrichard@poorrichardspromos.com
Email for free marketing tips, 52 Ways to Trade Show Wealth. For a copy of our full report, 7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products for Trade Shows visit www.poorrichardspromos.com. Article Source: http://EzineArticles.com/?expert=RJ_Williams http://EzineArticles.com/?Building-Customer-Loyalty-Through-Promotional-Products&id=371262 online tramadol pharmacy
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