By Dr. Laureen Wishom Most business people use multiple venues when it comes down to prospecting new clients and maintaining relations with old ones. Regular mail, e-mail, letters and personal contacts are just to name a few. These are great means of effective communication; however, there is something special about writing and receiving letters. With all of the advances in technology and with various means of communication, there is still nothing that takes the place of well written correspondence. The 5 essential tips of writing effective marketing letters is a sure way to get your message across and to produce optimal results. 1. Step into the shoes of the person reading your copy.
Everything you write should be designed to meet the persons needs, wishes, desires, hopes, fears and dreams. 2. Keep it simple.
Dont use language or sentence structure any more complicated than you would use in conversation with someone over dinner. 3. Benefits, benefits, benefits.
You must focus on the benefits of what you are offering, rather than the product or service. When you buy a new stereo, youre probably not interested in how it was made or how many wires it has. Youre more interested in how it will sound (the benefit). If you buy a new sofa, you dont really care if it took two years for a man in China to make it (the product). Youre interested in how comfortable its going to be (the benefit). So, all of your information should focus on the benefits. 4. Remember the magic word YOU.
By continuing to use the word you in your writing, you are forcing yourself to have a personal conversation with the person reading it. 5. Get the readers attention
All of your writings, whether its an email, letter, flyer, or brochure should follow one simple process: 1) get their attention which should happen in a headline, 2) create some interest and then turn the interest into a real desire for your product or service, and 3) make sure that your readers take action by being clear on what action you want them to do to begin a relationship with you. Writing marketing letters that get read and acted upon requires commitment. Identifying trends (economical, social, and cultural) that exist is good, but it may not always be enough. Moving your business forward is essential. Marketing letters do just that. Capturing the attention of the reader is one aspect, while creating a genuine interest is another, yet they go hand-in-hand. Your product or service means little if no one knows it exists, or if they know it exists but are not interested. A well written marketing letter has the abilty to set the tone by creating an awareness of your product or service as well as sparking interest in consumers wanting to build relationships with you. 2007 All rights reserved
Dr. Laureen
Executive Business Consultant & Non-Profit Expert
Author, Business Coach, Motivational and Inspirational Speaker
Masterpiece Solutions, LLC
business consulting at its finest
Website: http://www.masterpiecesolutions.biz
Blog Website: http://www.1001marketingtips.biz
Email: drlaureen@drlaureen.com
(281) 584-0348 Phone
(281) 584-0355 Fax (888) 813-5583 Toll Free Dr. Laureen Wishom is a contagious and ebullient person who has touched the lives of thousands through her powerful seminars and workshops. Dr. Laureen is known as an electrifying motivational and inspirational speaker and a pulsating writer, mentor, executive coach, trainer and strategist. She is the Founder and CEO of Masterpiece Solutions, LLC business consulting at its finest. This Houston based practice with a satellite practice in Dallas, Texas specializes in Business Development, Setup and Growth, Strategic Planning, Marketing, Public Relations, Grant Writing, and Fund Development.. She has authored a series of how to business, marketing and grant writing books and CDs. Her articles have been featured in numerous magazines and newspapers. She has appeared on the TV 20 DayStar (KLTJ) and she has been a featured on KTSU (90.9 FM) business segments. Dr. Laureen holds a Bachelors degree in General Education, a Masters degree in Psychology/Sociology and a Ph.D. in Psychology/Christian Counseling. She is a commissioned lay Chaplain and a certified Hospice Volunteer. Article Source: http://EzineArticles.com/?expert=Dr._Laureen_Wishom http://EzineArticles.com/?5-Essential-Tips-for-Writing-Effective-Marketing-Letters&id=416716 buy soma pill
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